After deep diving into their current website and brand, we worked with the PHH team and agreed that the site had too much information and it was difficult to navigate. The solution was to tell the incredible PHH story by focusing on the impact they were currently making. As we began working on the brand, we made sure that the narrative we wanted in the website was also present in their logo and brand.

The three silhouetted children were kept to show strength and unity in diversity. The letters acknowledged PHH’s history, starting out as a religious-based organization helping Inuit women adjust to living in the city. The letter styles of the logo were influenced by indigenous artwork native to Alaska and the traditional Black Letter used in Latin bibles. Both use curved and ridged accents were adopted into the letter forms and later throughout the website.
PHH needed to communicate its mission and credibility clearly to donors, which would help bring the organization closer to its goal of procuring enough funding to build their new youth facility and administrative office.

After finishing the brand refresh, a sitemap was created to stargaze the user’s journey through the website. The work PHH did for their Youth was by far the greatest strength that needed to be showcased throughout their website. The goal was to show users how real the circumstances of these kids are and how important the work of PHH is. If this could be done successfully, convincing donors to help would be a sintch for the PHH team. PHH needed to communicate its mission and credibility clearly to donors, which would help bring the organization closer to its goal.

A brand and a website was created for PHH that shows their impact and incredible story. Instead of a single color and logo, the brand now had an entire palette, patterns, guidelines, and a variety of logo layouts, accompanied by a thorough brand guide that would maintain the brand’s integrity for years to come. The website is now robust and tells the amazing story of hope given to each child that works with PHH. We made sure that the phrase “once a PHH kid, always a PHH kid” was clear on each page. As not every component is visible on the website, PHH is now set up to showcase milestones in the future. Working with PHH has been a phenomenal experience, and seeing them grow and make an even greater impact on the lives of the youth in Alaska will be amazing to witness.